A journey is no longer just a trip.

Thanks to Fabrico, FlixBus has turned every kilometer into a digital experience — from the interactive platform to the mobile web app. A new way of traveling: connected, engaged, rewarded.

What comes to mind when you think of a bus journey? Wide windows, the road, the sky, stops, traffic, the arrival?

FlixBus had a clear destination: to create a digital experience that moves at the same pace as people.

But how could every interaction be made smooth, lively, and consistent with the FlixBus way of traveling?

The brand wanted a digital space that was more than just a showcase — a place that could tell stories, reward, and engage, where every click carried the same energy as a departure.

That’s where Fabrico came on board, delivering a product design, development, and UX/UI strategy project for a more seamless, personalized, and connected user experience.

How did we do it?

Come discover the way we took the wheel.