{"id":1661,"date":"2025-11-04T10:35:38","date_gmt":"2025-11-04T10:35:38","guid":{"rendered":"https:\/\/fabrico.digital\/?p=1661"},"modified":"2025-11-19T09:36:44","modified_gmt":"2025-11-19T09:36:44","slug":"black-friday-and-2025-strategies-planning-collaboration-and-personalization","status":"publish","type":"post","link":"https:\/\/fabrico.digital\/en\/black-friday-and-2025-strategies-planning-collaboration-and-personalization\/","title":{"rendered":"Black Friday and 2025 Strategies: planning, collaboration and personalization"},"content":{"rendered":"<p class=\"p1\"><strong><em>How do you prepare for Black Friday?<\/em><\/strong><\/p>\n<p class=\"p1\"><strong>4eCom asked its community of eCommerce experts \u2014 including SaaS platforms, agencies, and system integrators \u2014 to share how the sector is gearing up for Black Friday 2025. The resulting analysis highlights the importance of early planning, collaboration among stakeholders, and a sustainable, personalized approach to sales.<\/strong><\/p>\n<p class=\"p1\">Here are the key challenges to successfully manage this crucial moment for eCommerce:<\/p>\n<ul>\n<li class=\"p1\"><span class=\"s1\">Planning:<\/span> anticipate deadlines to reduce last-minute emergencies.<\/li>\n<li class=\"p1\"><span class=\"s1\">Collaboration:<\/span> every business area is involved, with diverse skills intertwining to handle peak periods effectively;<\/li>\n<li class=\"p1\">Personalization of the shopping experience.<\/li>\n<\/ul>\n<p class=\"p1\">But the most significant challenge for 2025 is integrating <span class=\"s1\"><b>Artificial Intelligence<\/b><\/span> into strategic thinking \u2014 to forecast demand, optimize the product assortments, manage logistics, and adapt campaigns based on customer reactions.<\/p>\n<p class=\"p3\"><span class=\"s2\">Among 4eCom\u2019s partners, <\/span><b>Fabrico<\/b><span class=\"s2\"> emphasized the growing importance of <\/span><b>personalization, omnichannel strategies, and sustainable promotions<\/b><span class=\"s2\">. <\/span>\u201cBlack Friday works when there\u2019s coherence between the offer, UX, and infrastructure,\u201d says Ruggero Landolina, Head of E-commerce Development at Fabrico. \u201cPartnerships will play a key role, as the most valuable collaborations are those built on practical exchange \u2014 sharing real experiences and solutions.\u201d<\/p>\n<p class=\"p1\">To learn more about <span class=\"s1\"><b>Black Friday 2025 in the eCommerce world<\/b><\/span>, read the full article: <i><a href=\"https:\/\/4ecom.it\/black-friday-2025-strategie-tendenze-e-collaborazioni-dalla-community-4ecom\/\">\u201cBlack Friday 2025: Strategies, Trends, and Collaborations from the 4eCom Community\u201d<\/a>.<\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>How do you prepare for Black Friday? 4eCom asked its community of eCommerce experts \u2014 including SaaS platforms, agencies, and system integrators \u2014 to share how the sector is gearing up for Black Friday 2025. The resulting analysis highlights the importance of early planning, collaboration among stakeholders, and a sustainable, personalized approach to sales. Here [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":1662,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20],"tags":[],"class_list":["post-1661","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Black Friday and 2025 Strategies: planning, collaboration and personalization - Fabrico<\/title>\n<meta name=\"description\" content=\"How do you prepare for Black Friday? 4eCom asked its community of eCommerce experts, highlighting the importance of planning.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fabrico.digital\/en\/black-friday-and-2025-strategies-planning-collaboration-and-personalization\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Black Friday and 2025 Strategies: planning, collaboration and personalization - Fabrico\" \/>\n<meta property=\"og:description\" content=\"How do you prepare for Black Friday? 4eCom asked its community of eCommerce experts, highlighting the importance of planning.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/fabrico.digital\/en\/black-friday-and-2025-strategies-planning-collaboration-and-personalization\/\" \/>\n<meta property=\"og:site_name\" content=\"Fabrico\" \/>\n<meta property=\"article:published_time\" content=\"2025-11-04T10:35:38+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-19T09:36:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/fabrico.digital\/wp-content\/uploads\/2025\/11\/Black-Friday-2025-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Elisabetta Giaffreda\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Elisabetta Giaffreda\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/fabrico.digital\/en\/black-friday-and-2025-strategies-planning-collaboration-and-personalization\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/fabrico.digital\/en\/black-friday-and-2025-strategies-planning-collaboration-and-personalization\/\"},\"author\":{\"name\":\"Elisabetta Giaffreda\",\"@id\":\"https:\/\/fabrico.digital\/#\/schema\/person\/81dd89b3908c69b50f3c6d370683cc96\"},\"headline\":\"Black Friday and 2025 Strategies: planning, collaboration and personalization\",\"datePublished\":\"2025-11-04T10:35:38+00:00\",\"dateModified\":\"2025-11-19T09:36:44+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/fabrico.digital\/en\/black-friday-and-2025-strategies-planning-collaboration-and-personalization\/\"},\"wordCount\":212,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/fabrico.digital\/#organization\"},\"image\":{\"@id\":\"https:\/\/fabrico.digital\/en\/black-friday-and-2025-strategies-planning-collaboration-and-personalization\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/fabrico.digital\/wp-content\/uploads\/2025\/11\/Black-Friday-2025-1.png\",\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/fabrico.digital\/en\/black-friday-and-2025-strategies-planning-collaboration-and-personalization\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/fabrico.digital\/en\/black-friday-and-2025-strategies-planning-collaboration-and-personalization\/\",\"url\":\"https:\/\/fabrico.digital\/en\/black-friday-and-2025-strategies-planning-collaboration-and-personalization\/\",\"name\":\"Black Friday and 2025 Strategies: planning, collaboration and personalization - Fabrico\",\"isPartOf\":{\"@id\":\"https:\/\/fabrico.digital\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/fabrico.digital\/en\/black-friday-and-2025-strategies-planning-collaboration-and-personalization\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/fabrico.digital\/en\/black-friday-and-2025-strategies-planning-collaboration-and-personalization\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/fabrico.digital\/wp-content\/uploads\/2025\/11\/Black-Friday-2025-1.png\",\"datePublished\":\"2025-11-04T10:35:38+00:00\",\"dateModified\":\"2025-11-19T09:36:44+00:00\",\"description\":\"How do you prepare for Black Friday? 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