Reflections from Ruggero Landolina at the Confindustria Romagna Webinar

Artificial Intelligence is no longer an emerging technology; it is already a competitive differentiator. During the webinar “AI 2026: Evolution of Generative Models and Business Impacts,” organized by Confindustria Romagna, our Head of Commerce, Ruggero Landolina, presented a clear vision: for businesses, the question is no longer “if” to adopt AI, but “how” to integrate it strategically.

From Productivity to Strategy

In recent years, AI has been perceived primarily as an operational tool to automate repetitive tasks, generate content, and provide simple answers via conversational assistants. Today, we have entered a new phase. AI is becoming a strategic engine capable of:

  • Simulating decision-making scenarios

  • Supporting management with predictive analytics

  • Monitoring KPIs in real-time

  • Optimizing core processes

Data shows that AI-driven organizations record:

  • +40% productivity per employee

  • -65% time spent on pre-decision analysis

  • 10x more creative ideas generated

The focus is not on the technology itself, but on the competitive advantage gained through its strategic application.

AI as a “Co-Worker”

A key concept from Ruggero’s presentation is the vision of the AI Co-Worker: not a replacement for human staff, but a virtual collaborator that:

  • Operates 24/7

  • Analyzes data in real-time

  • Flags anomalies

  • Supports complex decision-making

  • Learns and evolves over time

In this model, work organization and human skill sets must evolve: there is a shift away from pure execution toward strategic vision.

Without Strategy, AI Becomes a Risk

A central point of the webinar addressed the risks of a fragmented adoption of AI tools, which can lead to inefficiencies, legal risks, and failure to meet objectives. In short, without a clear strategy, AI risks generating more complexity than value. Only with proper governance does AI become a true competitive edge.

The 2026 Ecosystem

The evolution of generative models is moving toward multimodal systems (text, image, audio, video), Agentic AI capable of executing autonomous tasks, and AI deeply embedded in ERP, CRM, HR, and other core systems. For SMEs, this means accessing tools that, until a few years ago, were only available to large enterprises.

The Future is Hybrid

Victory will not go to the largest companies, but to those best able to integrate human and artificial intelligence. For Fabrico, this means working with businesses not just on tool adoption, but on designing integrated, secure, and measurable ecosystems. Human intelligence should not be replaced—it should be augmented.

AI is not a trend, and it is not optional. It is a wave to be ridden, without losing our humanity.