The journey is no longer just a trip.

Thanks to Fabrico, FlixBus has turned every kilometer into a digital experience: from an interactive platform to a mobile WebApp, a new way of moving — connected, engaged, rewarded.

What comes to mind when you think of a bus journey? Wide windows, the road, the sky, the stops, the traffic, the arrival?

FlixBus had a clear destination: to create a digital experience that moves at the same pace as people.

But how could they make every interaction smooth, lively, and aligned with the way they travel?

The brand wanted a digital space that was more than just a showcase. A place that could tell a story, reward, engage. Where every click had the same energy as a departure.

And so, Fabrico came on board, delivering a project in product design, development, and UX/UI strategy for a smoother, personalized, and connected user experience.

How did we do it?

Discover our way of taking the lead