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What is the Engagement Platform
Is Fabrico’s proprietary solution designed to meet every need related to connection and interaction between a brand—whether B2B or B2C—and its consumers. Its ultimate goal is to increase loyalty, purchase frequency, and customer satisfaction, ultimately creating a genuine sense of belonging.
The Engagement Platform is built to manage end-to-end loyalty programs: from point collection mechanics to prize catalog management, from contest dynamics to interactive games and quizzes that help gather valuable user data.
Its trigger engine allows for the creation of complex and customizable automations, improving interaction and engagement levels based on the client’s specific needs.
Contest Mechanics and Point Collection
Multi-Vendor Catalog Management
User Data Enrichment
Engagement and Gamification
Discount Vouchers
Marketing Automation
Multi-Tenant and Multi-Server
Our Engagement Platform was developed through years of collaboration with loyalty agencies, and is designed to efficiently manage multiple campaigns across various clients. Its architecture is built for scalability, supporting multi-server front-end configurations—particularly useful in high-participation contest scenarios.
The main features
1. Contests and Points Collection Mechanics
Fabrico’s Engagement Platform includes a robust points accumulation system that allows users to earn points across various activities.
The system is designed to meticulously track all events, enabling point assignment for actions such as logins, welcome bonuses, quiz or contest participation, and other measurable interactions.
Additionally, the platform provides APIs that allow Clients to import points directly from external sources, such as their e-commerce or ERP systems.
The platform also supports prize contest management, with a wide range of contest logic options, including “Guaranteed Prize”, “Rush & Win”, and “Instant Win”.
2. Engagement and Gamification
A complete loyalty platform must offer engagement and gamification tools to increase user interaction, which is also essential for gathering valuable segmentation data.
Quizzes and games not only stimulate user interest but can also serve as access gates to contests or special rewards.
Our Platform includes built-in game mechanics such as Memory, Flip the Card, Scratch & Win, and Quizzes, and can be customized with additional gamified experiences.
3. Multi-Vendor Catalog Management
The heart of the engagement system is its central catalog, which can be populated manually, via CSV upload, or integrated directly with third-party platforms or the Client’s management system.
This integration enables full automation of inventory, order, and shipment management.
The system also offers advanced features like pricing management, product markups, currency conversion rates, and much more.
In pricing alone, the admin panel provides over 200 optional parameters, allowing every initiative to be tailored in a truly unique way.
4. Marketing Automation and User Data Enrichment
There’s no better way to understand your customers than by entertaining them. By engaging users based on their interests, we gather essential insights that are often hard to access.
Do they like sports? Do they own a dog? These details become first-party data simply by analyzing user behavior on the platform in response to specific stimuli.
The trigger generation engine within the Engagement Platform detects system-level events and activates specific actions. These actions may include sending notifications, assigning badges, or updating user fields.
Each action, each click contributes to the user’s self-profiling, enabling highly personalized and relevant communications. This enriches the brand’s knowledge of its users with continuous data beyond what is already known.
What makes our Engagement Platform unique is its ability to support complex automation workflows—comparable to those in advanced marketing automation systems—while maintaining the flexibility of a tailor-made solution, fully adaptable to each Client’s specific needs.
5. Mobile App
The engagement platform is also available as a mobile app for end users.
This app can be fully customized in its graphic design to match the desktop version developed for the Client.
